New Product Launch Event - Live from NYC
Supported Remitly One launch by updating the entire Remitly One membership journey, refreshing emails, IAM, push notifications, and content cards.
The new journey features the new design system and new messaging that focuses on succinctness. Initial results showed that the new update is outperforming the legacy creative.
We tested a range of hypotheses on Meta. The first suggests that highlighting familiar partners like Banco Azteca/Elektra will build confidence and raise click-through rates among Mexican and Central American senders. The second hypothesis leads with positioning Flex Plus as an extension of the core Remitly brand to encourage customers to try the new service.
Remitly promoted it’s Lending (Flex Plus) membership with a dedicated landing page and tailored onboarding experience, designed to attract customers seeking instant, flexible access to funds. The hypothesis is that this model will appeal to users with frequent or unpredictable remittance needs, as it provides a seamless and reliable way to send money. The goal was to establish a baseline for customer acquisition costs and response rates, and to use the insights gained to determine which creative approach we should invest in.
As part of the SMB US launch, we developed ads across Reddit, LinkedIn, paid search, and display.
To enable future scalability, creative assets were designed with a global-first approach—flexible enough for market and corridor-specific iterations, allowing US assets to seamlessly extend into future campaigns across other regions.
As part of the SMB US marketing launch, we ran events on both the App Store and Google Play. We also tested a new screenshot, highlighting business transfer messaging to measure its impact on conversion, while launching a custom product page in our app stores to support paid marketing and strengthen campaign performance.
All assets were built for the US first, with the intent of easily localizing them for the UK and other markets.
This landing page was launched to build early awareness and capture organic interest in Remitly Wallet. It positions Wallet as a new capability within the Remitly app and the Remitly One membership.
We used animated imagery to bring the product experience to life, and a sense of momentum to the story. The page introduces Remitly Wallet as a secure and flexible way to manage money in-app, enabling customers to store, send, and spend globally with no fees or minimums. It emphasizes peace of mind and instant access to funds when customers need to transfer money.
This creative experiment explored how motion can elevate in-app storytelling and drive stronger engagement. We designed animated GIF content cards and compared them to static image cards, keeping messaging identical to isolate the impact of motion.
The results: 45% increase in click-through rate.