Delivering personalized lifecycle marketing to over 7 million customers in 18 languages across 170 countries requires more than a design team,
it requires a system.
We conducted a comprehensive deep dive into historical campaigns, identifying common themes across content, audience, and performance.
We created a flexible, enterprise-scale component library built to generate fully designed emails with personalized content at scale.
The system was governed by a strict 8px grid and rigorously defined accessible color contrast pairings and dark mode compatibility across multiple email clients. The integration into Braze’s drag and drop editor eliminated developer handoff friction and guaranteed global brand consistency.
The transition from hand-crafted campaigns to a scalable, systematized architecture unlocked global experimentation. By achieving 1:1 Figma-to-Braze component parity and leveraging AI-driven dynamic testing, we eliminated developer bottlenecks and empowered marketing pods to launch autonomously.
Delivering these targeted, self-serve communications to over 7 million customers in 18 languages across 170 countries generated a 3x increase in new customer acquisitions. Ultimately, this structural optimization directly drove a $22M year-over-year increase in incremental profit for the channel.
$22M YOY increase in profit
3x increase in new customer acquisition
0 developer bottlenecks